LONDON – Leading kids’ entertainment specialist CAKE has announced a distribution deal with Virgin TV.
The agreement, which totals nearly 500 episodes, will see programmes from CAKE’s catalogue airing on Virgin TV Kids’ on demand service, (available to Virgin Media subscribers in the UK and Ireland), and on its brand new Kids app which launched on 24 August.
Introducing young viewers to a broader, bigger and more diverse choice of entertainment, key titles will include brand new Angry Birds series; Angry Birds Blues and Piggy Tales: 4th Street currently in production, as well as two seasons of successful award-winning animated reality TV series Total Drama, Wanda and the Alien based on the international best-selling and award-winning books and the BAFTA nominated The Sparticle Mystery.
Ed Galton, CCO and Managing Director at CAKE said, “It is exciting to be working with Virgin TV as they expand their offering to kids and we hope this will be the beginning of a fruitful partnership.”
David Bouchier, Chief Digital Entertainment Officer at Virgin TV, said: “We are very excited to bring nearly 500 episodes of great kids content to Virgin TV with CAKE. The addition of programming such as Angry Birds, Total Drama and Wanda and the Alien underlines our commitment to a market-leading kids offer for Virgin TV. Kids TV is a clear focus for us and it is great to have CAKE as key a partner.”